The Marketing Executive supports the Estée Lauder brand strategy across Travel Retail West, covering Skincare, Fragrance and Makeup. Reporting to the Regional Marketing Manager, the role coordinates go-to-market plans, retail activations and marketing initiatives that drive brand visibility, consumer engagement and commercial performance. Working with Commercial, Education, Visual Merchandising and Demand Planning, the role helps deliver launches, campaigns and retail experiences on time, while supporting forecasting, budget management, digital activations and performance reporting. This role is based in our London office, with a hybrid working model of 4 days in-office.
Key Responsibilities:
Go-to-Market Execution and Retail Activation
Support the Regional Marketing Manager and Product Manager in delivering end-to-end Go-To-Market execution for launches and hero campaigns across Skincare, Makeup, and Fragrance.
Coordinate 360° campaign deliverables, ensuring the timely rollout of in-store activations, visibility assets, and online support plans.
Own executional elements of collateral production (showcards, shelf talkers, digital screens, and eventing materials), ensuring brand consistency.
Manage on-counter eventing from planning through to execution, collaborating with Education and VM teams to deliver exceptional consumer experiences.
Support in creating launch packs to brief Sales, Beauty Advisors, and Field teams on new Go-To-Market plans.
Support with activation post-campaign analysis, tracking performance, competitive activity, and learnings to strengthen future activations.
Support accurate marketing spend management through ownership of the PO process and budget tracking.
Assist in the preparation of brand meetings and internal presentations, ensuring all updates and materials are delivered on time and to a high standard.
Product Management and Forecasting
Partner with Product Managers and Demand Planning to ensure accurate forecasting and calendarization of non-saleable materials (samples, GWPs, collateral).
Monitor supply availability and highlight out-of-stock (OOS) issues, along with management of allocation tracking with the Sales team on a bi-weekly basis.
Develop usage plans for excess GWPs and stock to drive strong sales results.
Digital, PR and Communications
Support digital campaign management, including asset creation, approvals, and performance tracking.
Assist in the execution of PR and Communications initiatives, providing strategic input and ensuring alignment with brand storytelling and regional priorities.
Coordinate content for the Monthly Retailer Social Calendar, ensuring consistent messaging and amplification of brand campaigns.
Support the activation and reporting of Retailer Loyalty Programmes, ensuring alignment with commercial and marketing objectives.
Inflight Coordination
Support the Product Manager with inflight business end-to-end from assortment planning and presentation preparation to advertising and artwork supply.
Reporting and Insights
Deliver regular reporting and insights to track brand, campaign, and commercial performance, ensuring visibility of results and continuous improvement opportunities.
Conduct competitive intelligence on new launches, TREX offers, and activation performance across the region.
Provide budget and collateral shipment tracking reports to support accurate marketing spend management.
Other Responsibilities
Manage FOC orders and stock, including newness and retailer meeting samples.
Ensure timely and compliant PO raising in line with company policy.
Support maintenance of the Brand Marketing Hub with regular updates and asset uploads.
The successful candidate will be a highly organised, proactive, and collaborative individual who thrives in a fast-paced and dynamic environment. You will bring strong communication skills, a hands-on approach, and a genuine passion for delivering excellence in execution across multiple workstreams.
You will be a natural team player who builds effective relationships and works confidently across functions. With a keen eye for detail and a solution-oriented mindset, you’ll help turn ideas into impactful activations that elevate the Estée Lauder brand in Travel Retail.
The ideal candidate will bring:
Travel Retail, one of The Estée Lauder Companies' highest growth channels, covers the world of duty-free environments including airports, airlines, cruises, downtown locations and border shops. Travel Retail is a fast-paced, dynamic and entrepreneurial environment and candidates should have a positive, flexible, hands-on and committed approach.
Benefits:
About the Company:
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
