Content Marketing Manager

TimelyCare is a clinically accountable virtual care provider built specifically for education, trusted by nearly 500 campuses across the U.S. They are seeking a Content Marketing Manager to define and evolve their brand presence through strategic storytelling and measurable content marketing. This role involves creating market differentiation, building an AI-enabled content operation, and driving meaningful engagement across every stage of the customer journey.

Responsibilities:

• Own TimelyCare's editorial vision and long-term content strategy
• Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care
• Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand
• Transform customer insights, original research, and executive expertise into compelling thought leadership
• Interview executives, customers, clinicians, and industry experts to uncover authentic stories
• Create content audiences intentionally seek out—not simply content that fills a calendar
• Design, build, and continuously improve TimelyCare’s content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration
• Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence
• Build prompt libraries, governance standards, editorial QA, and scalable human review processes
• Transform a single strategic idea into multiple high-quality content formats across channels
• Evaluate emerging AI tools and implement best practices that improve efficiency and quality
• Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys
• Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy
• Translate complex healthcare and higher education topics into clear, engaging, human-centered stories
• Develop content that resonates with students, campus leaders, and executive decision-makers
• Build integrated distribution strategies across owned, earned, social, executive, and partner channels
• Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships
• Maximize reach by strategically repurposing content across formats and audiences
• Identify opportunities for proprietary research and partner with internal stakeholders and external partners to develop studies, benchmark reports, surveys, and data-driven insights that strengthen TimelyCare’s market authority
• Create annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research
• Leverage original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand generation
• Partner with executive leaders to build recognizable thought leadership platforms
• Ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content
• Translate complex expertise into authentic, accessible stories that build credibility and trust
• Build a measurable content marketing system focused on business outcomes
• Track and optimize KPIs including share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement
• Conduct content audits and deliver actionable performance insights to leadership
• Establish scalable content processes and perform additional tasks and projects as needed to support the evolving needs of team objectives and company goals

Requirements:

• 5+ years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations
• Proven success developing editorial strategies that build brand authority and measurable business impact
• Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats
• Experience transforming customer research, executive insights, and complex subject matter into engaging content
• Demonstrated experience building AI-enabled content workflows and leveraging generative AI to improve content operations
• Experience creating executive thought leadership programs and ghostwriting for senior leaders
• Strong understanding of content distribution strategies across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels
• Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives
• Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics
• Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders
• Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred
• Background in editorial organizations, journalism, or publications is a plus