Content Marketing Manager

Private Health Management (PHM) supports people with serious and complex medical conditions, helping them obtain the best possible medical care. The Content Marketing Manager plays a central role in shaping how PHM shows up as a trusted voice in healthcare, driving the development and distribution of high quality, educational content.

Responsibilities:

• Establish clear editorial guidelines and scalable content processes that improve quality and reduce feedback cycles
• Build and maintain a consistent cadence of thought leadership content across channels and audiences
• Own and optimize the newsletter to improve engagement and drive conversion to the contact us page
• Grow PHM’s social media presence as a meaningful driver of awareness and inbound interest
• Define editorial standards, voice, and timelines to support high quality output
• Plan and manage a content calendar aligned to business priorities and audience needs
• Develop and refine content across newsletters, social media, whitepapers, and other formats
• Ensure content is clear, accurate, and aligned with PHM’s brand and mission
• Partner with marketing, clinical and research stakeholders, and other teams to produce effective content
• Incorporate feedback efficiently while maintaining momentum and meeting deadlines
• Track performance of key channels such as newsletter and social media
• Iterate on subject lines, formats, and messaging to improve engagement and conversion

Requirements:

• 5+ years of content experience
• Experience in a health benefits or healthcare organization
• writing portfolio demonstrating clear, compelling, and audience appropriate content
• Ability to manage multiple priorities and consistently meet deadlines
• Experience collaborating across teams, ideally including clinical or subject matter experts
• Strong organizational skills with a clear approach to managing content workflows
• Familiarity with AI and desire to utilize AI tools for efficiency
• Background working across both consumer and business to business audiences
• Familiarity with content design principles