Marketing Content Manager

Talent Groups is seeking a strategic and collaborative Retail Audience Marketing Manager to drive growth across key retail segments. This role involves developing expertise in the retail industry to create impactful messaging and programs, partnering with sales and cross-functional teams to enhance engagement and revenue growth.

Responsibilities:

• Define retail audience segments, including store operations, HR, and workforce management leaders
• Identify buying triggers and customer journeys aligned with retail priorities such as labor optimization, employee retention, and customer experience
• Develop differentiated messaging that connects retail business challenges to measurable outcomes
• Collaborate with field marketing, sales, and brand teams to ensure messaging is customer-centric, consistent, and drives engagement and conversion
• Create retail-specific, customer-led content, including customer success stories, sales talk tracks, campaign assets, and executive briefs
• Translate complex retail workforce challenges into compelling narratives that demonstrate business value and real-world impact
• Align content with campaign priorities and field needs to improve sales activation and accelerate deal progression
• Execute retail audience strategies across campaigns, industry events, field marketing initiatives, and sales plays
• Partner with field marketing and sales leaders to ensure messaging and content are effectively leveraged in-market
• Support key customer engagements, events, and industry interactions by connecting strategy to real-world selling opportunities
• Use data, field feedback, and AI-driven insights to refine audience segmentation and improve messaging effectiveness
• Identify opportunities to simplify, standardize, and scale high-impact retail marketing programs
• Continuously optimize content and programs to support pipeline growth and revenue objectives

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 8+ years of experience in marketing, content strategy, audience marketing, or industry-focused marketing roles
• Demonstrated success developing clear, compelling, sales-ready messaging and content that drives business outcomes
• Strong cross-functional collaboration experience with sales, field marketing, product, and brand teams
• Excellent written, verbal, and interpersonal communication skills
• Experience in retail marketing or supporting retail-focused go-to-market strategies
• Understanding of retail operations, customer experience, and frontline workforce dynamics
• Experience within B2B SaaS, workforce management, or HR technology environments
• Proven ability to develop industry-specific messaging, campaigns, and go-to-market programs
• Ability to translate industry insights into actionable strategies that drive pipeline and revenue growth