Senior Marketing Manager, Customer Journey & Lifecycle

AMMD is seeking a Senior Marketing Manager specializing in Customer Journey & Lifecycle. The role involves executing a comprehensive customer journey strategy across multiple marketing channels, optimizing campaigns, and driving collaboration across teams to enhance customer experiences.

Responsibilities:

• Execute and continuously improve the Amy Myers MD customer journey across all marketing channels
• Ensure every campaign supports a connected educational experience rather than operating independently
• Identify customer journey gaps and recommend improvements based on performance data
• Partner with leadership on growth initiatives, new launches, and long-term marketing strategy
• Coordinate content across website, blog, podcast, email, social media, books, and membership
• Help organize content around customer needs, health topics, and proprietary educational frameworks
• Work with writers, designers, medical reviewers, and agency partners to ensure content consistency
• Support implementation of AI-search-friendly content strategies while maintaining strong SEO fundamentals
• Manage cross-channel marketing campaigns from planning through execution
• Coordinate product launches, book launches, webinars, seasonal campaigns, and educational initiatives
• Ensure messaging remains consistent across all customer touchpoints
• Develop timelines, manage priorities, and keep projects moving forward
• Help build and optimize customer journeys within the CRM
• Improve segmentation, automation, personalization, and nurture campaigns
• Work with quiz, lead generation, and customer lifecycle initiatives
• Optimize customer communication based on behavior and interests
• Partner with website and SEO teams to improve content organization and user experience
• Identify opportunities to improve engagement and conversion throughout the customer journey
• Support implementation of educational resource hubs and optimized content architecture
• Monitor customer behavior and recommend improvements based on analytics
• Track KPIs across the marketing ecosystem
• Build dashboards and communicate insights to leadership
• Measure campaign effectiveness and customer journey performance
• Recommend data-driven improvements based on business objectives

Requirements:

• 5-8+ years of experience in digital marketing, growth marketing, lifecycle marketing, or customer journey management
• Experience managing integrated marketing campaigns across multiple channels
• Strong understanding of customer journey mapping and lifecycle marketing
• Experience with CRM platforms and marketing automation
• Knowledge of SEO fundamentals and content strategy
• Experience working with analytics platforms including Google Analytics or similar reporting tools
• Strong project management and cross-functional leadership skills
• Excellent written and verbal communication skills
• Highly organized with exceptional attention to detail
• Comfortable working in a fast-moving, collaborative environment
• Experience in health, wellness, healthcare, supplements, nutrition, or consumer education
• Experience supporting membership or subscription businesses
• Understanding of AI-powered search trends and modern content strategy
• Experience managing agency relationships
• Experience working with editorial calendars and content production workflows
• Knowledge of conversion rate optimization and customer behavior analysis