Senior Marketing Manager, Customer Journey & Lifecycle

AMMD is looking for a Senior Lifecycle Marketing Manager to own the customer journey from first purchase through long-term retention. This role is responsible for managing customer contact points across various channels and building strategies to turn one-time buyers into loyal customers.

Responsibilities:

• Own the end-to-end lifecycle marketing strategy across email, SMS, push notifications, and in-app messaging, direct mail, inserts and social media
• Coordinate with acquisition channels that include customers via ecommerce, membership program, podcasts and other front end engagement centers
• Design, build, and optimize automated flows including welcome series, post-purchase, replenishment/subscription, win-back, and loyalty programs
• Develop and manage a segmentation strategy based on behavioral, transactional, and demographic data (RFM, cohort analysis, predictive LTV)
• Partner with data/analytics teams to define, track, and report on key lifecycle KPIs: retention rate, repeat purchase rate, LTV, churn, subscription retention, and campaign-level performance
• Lead A/B and multivariate testing programs across messaging, timing, offers, and creative to continuously improve performance
• Collaborate with creative and brand teams to ensure lifecycle communications reflect brand voice while driving measurable results
• Collaborate with editorial team to ensure all communications are in alignment with appropriate protocols and product recommendations
• Manage and optimize the ESP/CRM platform (e.g., Klaviyo) including deliverability, list health, and compliance
• Manage and optimize the subscription program (OrderGroove) in connection with Klaviyo
• Build and maintain a testing and learning roadmap, translating insights into scalable playbooks
• Forecast and report on lifecycle channel revenue contribution to leadership
• Manage a lifecycle calendar in coordination with promotional, product launch, and seasonal campaigns across ecommerce, membership and podcast customer funnels
• Mentor and manage junior lifecycle/CRM marketers and agency partners, if applicable
• Stay current on platform capabilities, deliverability best practices, and industry trends in retention marketing

Requirements:

• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally within DTC, e-commerce, or subscription businesses
• Proven track record of building and scaling automated lifecycle programs that drive measurable revenue and retention impact
• Deep hands-on experience with a major ESP/CRM platform
• Knowledgeable on subscription lifecycle marketing and platform experience (OrderGroove, Recharge, etc.)
• Strong analytical skills; comfortable working in Excel/Sheets, and ability to communicate results analysis to senior management team
• Experience with segmentation, cohort analysis, and predictive modeling concepts (LTV, churn risk, RFM)
• Working knowledge of email deliverability fundamentals and compliance requirements
• Excellent project management skills with the ability to juggle multiple flows, tests, and campaigns simultaneously
• Strong collaborator who can work cross-functionally with creative, brand, product, and data teams
• A test-and-learn mindset paired with strong business judgment about what's worth testing
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• Klaviyo experience preferred
• Background in consumer products categories such as supplements, health/wellness or beauty is a nice to have