Marketing Manager (Demand Gen and PMM)

Pipe17 is an AI-native order operations platform that orchestrates everything after the buy button. They are seeking a Marketing Manager with a strong foundation in product marketing to execute demand generation, manage campaigns, and support product launches.

Responsibilities:

• Think PMM-first. Apply a product-marketing lens to everything: keep messaging, positioning, and customer/persona relevance sharp and consistent across campaigns and assets
• Run demand. Execute demand gen campaigns end to end, from email/nurture, webinars, lifecycle, and paid support through build, launch, and reporting
• Create content and campaigns. Turn messaging into campaigns across channels, and produce the copy and assets that carry them
• Drive field. Own the logistics and execution of field marketing and events, from pre-event promotion to follow-up
• Activate partners. Turn partner co-marketing opportunities into live campaigns: joint webinars, co-branded content, and integration launches
• Support launches. Partner with Product Marketing on launches, sales enablement collateral, competitive one-pagers, and customer stories
• Connect the team. Be the glue across product marketing, content, demand, and partnerships: translate between teams and unblock the handoffs that stall
• Measure and iterate. Track what you ship, report on what's working, and iterate quickly

Requirements:

• 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count)
• A product-marketing mindset, but not necessarily a pure PMM: you understand product, audience, messaging, and channels, and you're excited to execute broadly
• Excitement about breadth: wants to work across demand, field, partner, and PMM, not specialize in one lane yet
• A scrappy, self-directed, ship-it mindset; moves fast with light guidance
• Enough analytical comfort to instrument a campaign and read whether it worked
• Strong collaboration instincts and low ego
• Exposure to demand gen or marketing operations tools (HubSpot/Marketo, Salesforce)
• Background in ecommerce, retail, supply chain, or B2B/technical products
• Comfort with AI-assisted marketing workflows and no-code/low-code tools