Web Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Web Marketing Manager to evolve their website into a top marketing channel, focusing on strategy, execution, and optimization of web experiences that drive engagement and conversion.

Responsibilities:

• Develop website messaging and content strategies that align with business goals, audience needs, and campaign objectives, creating web experiences that drive engagement and conversion
• Write compelling, conversion-focused web copy that clearly communicates StackAdapt’s value and simplifies complex concepts
• Independently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization
• Partner with designers and developers to bring new pages and experiences to life, ranging from campaign landing pages to complex, multi-page web initiatives
• Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities, optimize website content, and improve website performance
• Support monthly and quarterly website reporting, and provide and execute recommendations based on key findings
• Shape web experiences that balance brand storytelling, audience education, and conversion goals – ensuring our website clearly communicates who StackAdapt is, what we stand for, and why we’re differentiated
• Collaborate with regional teams to support multilingual content and localization initiatives that improve user experience and conversion performance across global markets
• Explore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performance
• Stay informed on industry trends, emerging technologies, AI innovations, and evolving best practices in content strategy and user experience

Requirements:

• Has 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles
• Is an exceptional writer and editor with strong editorial judgment and the ability to craft compelling narratives for a variety of audiences, channels, and stages of the buyer journey
• Has experience leading complex cross-functional projects involving multiple stakeholders and competing priorities
• Has a strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design
• Has hands-on experience using web analytics and reporting tools to measure performance and inform decision-making
• Has strong knowledge of SEO principles and how search, content, and user experience work together to drive results
• Is comfortable working independently and managing projects from concept through execution with minimal oversight
• Demonstrates strong stakeholder management, communication, and organizational skills
• Has experience working with CMS platforms, such as WordPress or HubSpot
• Is curious about AI and emerging technologies and understands how they can be applied to improve web and content performance
• Experience supporting localization and multilingual web experiences
• Experience in B2B SaaS, adtech, martech, or technology companies
• Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools, such as ChatGPT