Social Media Manager, Audience Growth

InstaLILY is an AI products and infrastructure company focused on enterprise AI solutions. The Social Media Manager for Audience Growth will own social engagement, community presence, and content distribution, ensuring the company effectively reaches its target audience across various platforms.

Responsibilities:

• Manage comments, amplification, and engagement on our CEO, COO, and brand LinkedIn posts
• Replies, retweets, monitoring, and reactive engagement on our CEO, COO, and brand X
• Write thoughtful posts and engage authentically in priority verticals — Reddit subs, LinkedIn groups, trade association forums, and other places our buyers and operators actually spend time
• Drive subscriber growth via social, monitor performance, and ensure newsletters land cleanly with each audience
• Turn the Senior Content Marketer's long-form pieces, newsletters, and case studies into pull quotes, threads, snippets, Reddit-friendly summaries
• Outreach to podcasters, newsletter writers, and X creators. Build a podcast pipeline for our CEO and COO
• Drive awareness and engagement around our events — summits, fireside chats, and conferences. Promotion before, recaps after, and engagement with attendees and our broader audience
• Stay close to what's happening in AI and our verticals. Join conversations and ship reactive content when there's something worth saying
• Form your POV, bring it to the team, and ship the ideas you spot
• Different formats, posting times, community angles. Measure what works. Kill what doesn't