Senior Social Media Manager

Role Overview

• Own and manage a portfolio of approximately 5–7 Facebook pages, including several high-value and established assets.
• Take full responsibility for daily content sourcing, captioning, publishing, scheduling and optimisation across assigned pages and channels.
• Deliver consistently strong posting volume without sacrificing content quality, accuracy or relevance.
• Be accountable for performance across impressions, engagement, follower growth and revenue.
• Identify, develop and scale news templates, graphics, memes, short-form video and other engagement-led content formats.
• Create, edit and repurpose platform-native short-form video content, including selecting footage, developing strong hooks, adding captions and on-screen text, and adapting assets to the requirements of Facebook, Instagram, TikTok and other platforms.
• Source and package content across major entertainment verticals such as Netflix, horror, Marvel, DC, Star Wars, gaming, film and television.
• Understand the different audiences, tones and content opportunities within each assigned fandom or vertical.
• Monitor page and post performance throughout the day and adjust content mix, frequency, caption length and timing based on results.
• Identify emerging trends, breaking news, trailers, casting updates, announcements and other high-potential content opportunities quickly.
• Develop original content ideas that generate meaningful engagement while remaining appropriate for each page’s audience and identity.
• Share strong-performing content, formats and learnings across the wider social network.
• Assist with posting and coverage across other priority pages during major news cycles, team absences or performance gaps.
• Help improve underperforming pages by identifying weaknesses in content selection, execution, branding or posting strategy.
• Support other Social Media Managers by sharing feedback, examples and proven best practices.
• Collaborate with social leadership on page strategy, content testing, network-wide initiatives and performance priorities.
• Provide clear updates on page performance, experiments, key learnings, risks and next steps.
• Maintain high standards of editorial accuracy, brand consistency, platform compliance and content quality.

Requirements

• 1-3 years of experience in social media management, preferably within entertainment, media, gaming, film or television.
• Strong knowledge of online fandom culture and major entertainment properties, such as Netflix, Marvel, DC, Star Wars, horror and gaming.
• Demonstrated ability to grow reach and engagement across established social accounts, with particularly strong knowledge of Facebook.
• Excellent understanding of Facebook content performance, audience behaviour and platform trends.
• Strong editorial judgment and the ability to identify news, stories and content with high viral potential.
• Proficiency with Canva and/or Adobe Photoshop, with the ability to create, adapt and quality-check social graphics.
• Required hands-on short-form video production and editing experience using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar software.
• Strong understanding of platform-native video formats, hooks, pacing, captions, aspect ratios and other creative elements that improve retention and engagement.
• Experience using third-party social publishing and scheduling tools such as Post Planner, Hootsuite, Sprout Social or similar platforms.
• Strong understanding of content scheduling, queue management and maintaining consistent coverage across weekdays and weekends.
• Comfortable working across multiple Facebook pages and managing a high volume of scheduled and reactive content.
• Experience using platform analytics and reporting tools to assess performance and inform content decisions.
• Confident using AI-powered creative tools such as ChatGPT, Gemini or similar platforms to support image generation, visual ideation and efficient social content creation.
• Ability to adapt tone, content selection and creative execution across different fandoms and audience groups.
• Comfortable working in a fast-paced environment with high posting volume and rapidly changing priorities.
• Highly organised, proactive and capable of managing multiple valuable pages independently.
• Strong written communication skills and attention to detail.
• Able to interpret performance data and turn insights into clear content decisions.
• Willing to support the wider team and contribute beyond directly assigned pages.