Senior Manager, Product Marketing

Minty is seeking a Senior Product Marketing Manager leader to define how our products are positioned, messaged, and brought to market across both shopper and ecommerce brand audiences. This high-impact role is responsible for translating complex, AI-driven products into clear, differentiated narratives that drive adoption, engagement, and growth.

Responsibilities:

• Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences
• Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking
• Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches
• Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts
• Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns
• Partner with growth, brand, and content teams to ensure consistent messaging across channels
• Track results and continuously iterate to improve adoption, engagement, and revenue impact
• Use AI and AI agents in every facet of product marketing

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
• Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
• Experience marketing to both consumer and B2B (brand/merchant) audiences
• Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
• Strong writing and communication skills, with the ability to translate complex products into clear, compelling messaging
• Proven ability to manage multiple projects and drive execution in a fast-paced environment
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience supporting category creation or emerging product narratives
• Familiarity with browser extensions, mobile apps, or ambient/passive commerce tools
• Background in AI, savings, loyalty, or affiliate marketing products
• Comfortable working quickly and leveraging AI tools to accelerate content creation and iteration
• Highly organized and detail-oriented, with a bias toward action and execution