Principal Product Marketing Manager

Keyfactor is a leader in trust infrastructure for AI and machines, helping enterprises and government agencies manage cryptographic identities. They are seeking a Principal Product Marketing Manager to shape market understanding and lead the marketing strategy for AI security and emerging products within the Trust Control Plane.

Responsibilities:

• Build and run a continuous market and competitive intelligence program across PKI, machine identity, cryptography, and AI security, turning customer, competitor, and analyst insights into recommendations that inform product strategy, positioning, and GTM planning
• Own the product marketing strategy for how Keyfactor secures AI, extending the Trust Control Plane to AI agents and positioning Keyfactor as the foundation enterprises need to deploy autonomous systems with trust
• Shape and evolve Keyfactor's platform narrative and category positioning, with a particular focus on machine identity at scale and enterprise readiness for post-quantum cryptography
• Own the go-to-market strategy for emerging products and new additions to the platform, defining positioning, messaging, and buyer-ready narratives as Keyfactor expands the platform into new areas
• Develop executive-level thought leadership and original research, including frameworks, benchmark studies, and POV-driven content, that translate complex market shifts into clear business value and strengthen Keyfactor's authority in trust infrastructure
• Partner with analyst relations and executive leadership on briefing preparation, strategic POV development, and market positioning
• Collaborate across Corporate Marketing, Growth Marketing, and Product teams to support launches, integrated campaigns, and thought leadership that puts Keyfactor's leaders in front of the market

Requirements:

• 8+ years in product marketing, market intelligence, analyst relations, or strategic marketing, within cybersecurity or an adjacent enterprise infrastructure market
• Direct experience building or running competitive intelligence programs
• Familiarity with how AI and autonomous systems are reshaping enterprise security, and the ability to turn that shift into positioning and narrative
• Proven ability to translate complex technical concepts and market trends into differentiated positioning, messaging, and business insight
• Experience developing original research, executive narratives, analyst-facing content, or strategic thought leadership
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across technical, business, and executive audiences
• Comfortable operating in ambiguous, fast-moving environments with a high degree of autonomy and strategic ownership
• Deep expertise in PKI, machine identity, cryptography, or AI security is a significant advantage