Marketing Campaign Manager

Blytheco is a transformation partner providing business software and services, and they are seeking a visionary Marketing Campaign Manager. The role involves developing, deploying, and managing targeted marketing campaigns that align with the company's strategic objectives to boost lead generation and sales.

Responsibilities:

• Develop campaign strategies and roadmaps that align with pipeline and revenue goals
• Define target audience, buyer personas and segmentation strategies
• Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas
• Establish campaign roadmaps, including channels, timelines and KPIs
• Launch multi-touch campaigns to include:
• Email nurture sequences with clear Calls to Action
• Campaign-related resources and conversion materials (white papers, eBooks, webinars, customer success stories, etc.)
• Landing pages with clearly defined conversion paths
• Develop and execute retargeting strategies while advising on campaign optimization across paid media channels to drive higher ROI
• Partner with internal resources to support campaign creation and execution
• Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates
• Ensure tight alignment between messaging, offers, and calls-to-action to maximize campaign effectiveness
• Optimize key conversion points, including email performance and landing pages, to improve lead generation outcomes
• Partner with Sales and BDR teams to align campaigns with outbound efforts, increasing pipeline contribution
• Synchronize campaign messaging with outreach strategies to improve response and engagement rates
• Provide visibility into campaign activity, themes, and target accounts to support coordinated go-to-market execution
• Strengthen lead follow-up and nurture alignment to accelerate conversion through the funnel:
• Swiftly troubleshoot and resolve issues affecting sales processes and campaign execution
• Educate the sales team on new campaign activities and areas of opportunity
• Track, monitor and analyze key campaign metrics and KPIs and provide detailed, in-depth analysis of marketing campaigns, measuring specific criteria, including cost per customer, conversion rates, and ROI
• Closely monitor and manage campaign budgets
• Analyze campaign performance data and trends and adjust strategies as needed to optimize results
• Deliver actionable insights and reporting to enhance overall marketing effectiveness
• Support event and tradeshow campaign strategy, planning, and follow-up to drive pipeline and post-event conversion
• Integrate events into broader demand generation and nurture programs to maximize ROI and lead impact
• Negotiate and manage third party relationships affiliated with marketing campaign and events
• Stay up to date with industry trends and best practices to continuously improve campaign effectiveness

Requirements:

• 5+ years of successful, proven experience in marketing/campaign management/ demand generation role or B2B marketing, to include experience building and executing multi-channel lead generation campaigns
• Excellent writing and messaging skills across different audiences and platforms
• Knack for changing and adapting the style, tone, and vernacular of content to match targeted social mediums, with ability to connect with customers
• Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight
• Solid project management experience with strong attention to detail, and a high level of business acumen
• A high level of personal and professional accountability
• Ability to develop and embrace innovative, effective marketing/campaign strategies, with strong knowledge of current marketing best practices
• Results-driven with a strong focus on pipeline growth and ROI while maintaining brand authenticity
• Outstanding organizational, time management, communication, and listening skills
• Adaptable and capable of meeting deadlines, managing multiple projects effectively, and working in a fast-paced, dynamic work environment
• Bachelor's degree in Marketing, Communications, English, or related field preferred
• Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus
• Experience working directly with an enterprise or midmarket sales teams
• High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired