In Platform Performance Marketing Manager - Personal Health Care

Procter & Gamble is a leading consumer goods company, and they are seeking an In Platform Performance Marketing Manager for their Personal Health Care division. The role focuses on activating, optimizing, and managing performance marketing programs to drive digital sales growth.

Responsibilities:

• Activate and manage performance marketing campaigns across priority digital channels (e.g., retail media, eRetail search, paid social, programmatic, affiliate)
• Execute campaign setup, launches, and ongoing optimizations in-platform, ensuring accuracy, speed, and consistency with strategy and objectives, inline with brand defined strategy
• Own day‑to‑day trading activities including bid management, budget allocation, pacing, and impression delivery
• Continuously optimize campaigns in-platform based on performance data, platform signals, and learning agendas
• Monitor KPIs such as ROAS, CPA, sales, conversion, and efficiency—identifying opportunities to improve outcomes across audience, creative, placements, and bids
• Partner with the Strategist to operationalize optimization frameworks and ensure insights are actioned quickly
• Execute testing plans (creative, audience, bid strategy, landing page) including A/B tests and incremental experiments
• Support tagging strategy, QA, and data capture to ensure performance measurement is accurate and actionable
• Contribute to performance reporting and learning readouts by translating data into clear observations and implications
• Ensure all performance marketing execution adheres to P&G media buying principles, governance, and stewardship standards
• Follow established trading playbooks, QA processes, and documentation standards
• Support operational discipline through consistent workflows, naming conventions, and platform hygiene

Requirements:

• Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field
• 1-2 years experience in performance media execution, preferably within consumer goods or digital commerce environments
• Hands‑on experience driving indirect sales through performance marketing channels
• Proven experience executing and optimizing ecommerce or digital commerce media programs
• Strong working knowledge of ecommerce platforms, media buying platforms, and performance marketing best practices
• Familiarity with digital marketing channels including retail media, eRetail search, paid social, programmatic, and affiliate marketing
• Analytical proficiency and comfort working with performance data, dashboards, and web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Strong executional discipline with high attention to detail and accuracy
• Comfortable working fast and iterating based on performance signals and test results
• Collaborative mindset with the ability to work effectively across strategy, creative, analytics, and agency teams
• Self‑directed, dependable, and able to manage multiple campaigns and priorities simultaneously
• Curious, proactive, and motivated to continuously improve performance outcomes
• Passion for driving digital sales growth and belief that performance can always be optimized further
• Ability to work hybrid schedule in Cincinnati, OH based office