Marketing Manager, Brand & Advocacy

Planning Center is a company dedicated to helping churches build stronger communities through their tools. They are seeking a Marketing Manager for Brand & Advocacy who will manage the company's online presence, foster customer advocacy, and develop audience engagement strategies.

Responsibilities:

• Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc
• Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video)
• Rework content created by the Marketing Team, repackaging and socializing it to extend our reach
• Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space
• Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center
• Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs
• Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies
• Turn word of mouth into a repeatable system with programs that can be measured and improved over time
• Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels
• Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates
• Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work
• Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences
• Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels
• Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community

Requirements:

• 3–6 years of marketing experience, preferably in B2B software or technology
• Specialized track record in organic, social, brand, community, or advocacy marketing
• Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking
• Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends
• Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn't your primary job
• Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook
• Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale