Transportation Demand Management (TDM) Marketing and Program Manager

 

IMPORTANT NOTICE: Arlington County requires all applicants to thoroughly complete each section of the application, including prior job responsibilities, duties, and supplemental questions. While you may attach a resume, it will not replace a completed application. Incomplete applications will not be considered.

 

Transportation Resources for Arlington County (TRAC), a bureau of the Division of Transportation (DOT) in the Department of Environmental Services (DES), is seeking a Transportation Demand Management (TDM) Marketing and Program Manager. This position is responsible for managing multiple contractors that develop and deliver educational, marketing, and promotional materials to support awareness and use of TRAC programs, products, and services. The position also oversees contractor-operated program delivery functions to ensure effective operations, quality service, and alignment with program goals. The TDM Marketing and Program Manager reports directly to the TRAC Bureau Chief and partners closely with Communications, Transit Bureau, and senior department leadership to advance program objectives.

 

TRAC is responsible for promoting the use of sustainable transportation options to improve air quality and mobility for residents, employees and visitors.

Manage and implement marketing communication and outreach for TRAC programs, products, and services. 

• Oversee contractors to develop content that will reach and influence individuals to encourage travel behavior change, using social media campaigns and other digital marketing strategies;

• Oversee contractors on events/campaigns, partner recruitment, retail displays, and community outreach to influence travel behavior change, including analyzing research and campaign results and applying to future projects;

• Manage and maintain TRAC websites including ArlingtonTRAC.com (English and Spanish sites); and

• Work closely with the Transit bureau and the ART marketing manager on outreach and promotion.

Oversee TRAC programs and associated contracts, including consumer outreach and service delivery through The Commuter Stores and CommuterDirect.com®, as well as business engagement conducted through Arlington Transportation Partners.

• Manage consumer outreach, customer service, and program operations within the TRAC Bureau, ensuring high-quality service delivery, program effectiveness, and alignment with County transportation demand management goals;
• Manage Arlington Transportation Partners and BikeArlington/WalkArlington program activities as requested to support business engagement and sustainable transportation objectives; and
• Administer contracts and serve as the primary liaison with contractors to resolve facility-related issues, address customer concerns to maintain uninterrupted operations, and service quality at Commuter Store locations.

Other duties

• Work closely with DES and DOT Communications Groups on marketing and outreach and with external stakeholders to support program implementation including neighboring jurisdictions, Metropolitan Washington Council of Governments, Virginia Department of Transportation, Virginia Department of Rail and Public Transportation and WMATA;
• Develop and manage program budgets, monitor expenditures, process invoices, and ensure compliance with financial policies and procedures; and
• Perform other job-related duties as assigned in support of program, bureau, and County priorities.

Minimums: 

• Bachelor’s degree in Communications, Marketing, Transportation Planning, Civil Engineering Public Administration, or a related field; plus
• Significant experience in Transportation Planning and/or Project Management of Marketing, Communications, or Public Administration programs.

Substitution: Additional qualifying experience can be substituted for the education requirement on a year-for-year basis.

Desirables: Preference may be given to candidates with a Master’s degree in a related field, and experience in one or more of the following areas: 

• Transportation Demand Management (TDM) programs, including strategic marketing with the latest digital strategies, community engagement, and public outreach initiatives; 

• Marketing and outreach campaigns focused on sustaining long-term behavior change, with a strong emphasis on engaging in under-resourced communities; 

• Promotion, marketing, and sales of regional transit fare products and mobility services; and

• Managing complex operational contracts, including oversight of retail locations, mobile sales outlets, and customer-facing service programs.

The ideal candidate will possess effective communication and presentation skills, with the ability to convey information through verbal and written communication to diverse audiences.

Special Requirements

• Resume Requirement: A complete application includes a resume. Please attach your resume to the application reflecting your knowledge, skills, and ability.

• Background Check: A pre-employment criminal records check will be conducted, which may include criminal record, driving record, education verification, professional licensure, and credit history. You will be required to sign a release authorizing the County to obtain your background information.

• Driver's License: Applicant must possess, or obtain by time of appointment, a valid driver’s license, and must provide or authorize Arlington County to obtain a copy of the official driving record. Any offer of employment may be contingent upon favorable review of driving record. Alternatively, the applicant must have the ability to use alternative methods of transportation to perform duties at locations other than the primary worksite.

 

Additional Information:

Work hours: 8:00 a.m. to 5:00 p.m., Monday through Friday. Telework or flexible work schedule opportunities available.   

The official title of this position is: Transportation Program Manager

 

This position is eligible for County government employee benefits that include health, dental, vacation and sick leave, commuter transportation subsidies, tuition reimbursement, as well as a generous retirement plan. For more information on Arlington County’s generous benefits and retirement plan, click here.

 

Arlington County is committed to advancing diversity, equity, access, and inclusion across all our services, activities, and programs. Learn more about our commitment. 

Please complete each section of the application including the supplemental questions. Your responses to the supplemental questions are required because they provide us with specific information necessary to evaluate your qualifications for this position. These responses are considered part of the selection process. A resume may be attached; however, it will not substitute for a completed application. Incomplete applications will not be considered. Please do not write "see resume" as a response to the questions. 

 

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