Marketing Operations Manager

Terra is a digital marketing and creative agency that seeks a Marketing Operations Manager to join their expanding Digital Strategy team. The role involves building and managing marketing campaigns, troubleshooting marketing technology issues, and ensuring data integrity while collaborating with clients and internal teams.

Responsibilities:

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc)
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data
• Set up and launch email, social, paid, and organic marketing campaigns for clients
• Provide timely updates on campaign progress during internal and client-facing calls
• Coordinate campaigns and gather client feedback via Slack and email
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach
• Other digital marketing tasks, as assigned

Requirements:

• Experience collaborating with fast-paced teams and using today's top marketing technologies and tools to drive great results for one or multiple B2B organizations
• Experience building lead nurture and email campaigns inside clients' CRMs (HubSpot, Eloqua, Marketo, etc)
• Ability to troubleshoot issues related to clients' martech stack, campaign attribution, and marketing data
• Experience setting up and launching email, social, paid, and organic marketing campaigns for clients
• Ability to provide timely updates on campaign progress during internal and client-facing calls
• Experience coordinating campaigns and gathering client feedback via Slack and email
• Ability to build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance
• Ability to ensure data integrity by cleaning and maintaining contact databases and helping to source new leads
• Experience researching products, services, and strategies to identify new opportunities to improve tech stack and approach
• Deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation
• Expertise in leveraging the latest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua)
• Experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau)
• Comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together
• Adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals
• Instinct to take the initiative and solve problems as they arise
• Agency experience is strongly preferred