Product Marketing Manager

Grace Hill is seeking a Product Marketing Manager who has helped a SaaS company move from selling individual products to selling a platform. The role involves shaping platform positioning, building frameworks for effective communication, and ensuring cross-functional collaboration to drive market execution.

Responsibilities:

• Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing
• Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion
• Get fluent in Grace Hill's market fast and translate that into sharper positioning
• Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing
• Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel
• Translate the same core story differently for different audiences
• Build sales enablement teams actually use in live conversations, and pull field feedback on what's working
• Act as the connective tissue between teams that don't naturally talk to each other
• Drive GTM execution for launches and campaigns, from positioning through supporting assets
• Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word
• Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next
• Keep content and positioning current as the platform and packaging evolve

Requirements:

• 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role
• Direct experience helping a company evolve from individual products to a platform narrative
• Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion
• Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message
• Strong cross-functional operator who builds trust across teams and adjusts communication style by audience
• A real bias toward testing and iterating over getting it perfect on the first try
• Strong writing skills expected, but this isn't a content-first role
• Experience marketing into a niche or vertical market. Multifamily or real estate experience is a bonus, not a requirement
• Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus
• Bonus: Experience or familiarity with real estate, proptech, or learning & development tools