Marketing Manager

DECA Analytics is a Puerto Rico-based professional services firm specializing in tax incentives and compliance. They are seeking a Marketing Manager to develop and execute their marketing strategy, manage a small team of contracted specialists, and enhance DECA's digital presence and brand credibility.

Responsibilities:

• Own overall marketing strategy, brand voice, messaging framework, and visual standards
• Build and manage the content calendar and approval process across all workstreams
• Set up and maintain analytics and lead tracking (GA4, Search Console, Monday.com lead source field)
• Coordinate contracted specialists — SEO/GEO, videography/photography, web development — to keep work moving on a continuous basis
• Build a prioritized client list and manage the end-to-end process for client video interviews, written case studies, and testimonials
• Turn each client engagement into multiple reusable assets: primary video, short clips, written success story, LinkedIn post, and newsletter content
• Coordinate outreach, consent, drafts, and internal/client approvals for all client-facing content
• Run a structured, non-pressuring review-request process across Google Business Profile, BBB, Trustpilot, and other relevant platforms
• Tie review requests to natural client milestones (decree issuance, tax credit approval, grant completion, etc.), coordinated with satisfaction surveys and the KAM team
• Monitor review platforms, draft responses for internal approval, and flag recurring themes or sensitive issues to leadership
• Direct keyword and search-intent research across DECA's core service lines (Act 60, R&D tax credits, grants, access to capital, business expansion) — split between traditional SEO and GEO/AIO (AI-search) targets
• Oversee website optimization: page structure, technical SEO, structured data, and dedicated service pages
• Coordinate with subject-matter experts across DECA's teams to source, draft, and publish thought-leadership articles, FAQs, and explainers structured for citation by AI search platforms (ChatGPT, Perplexity, Google AI Overviews)
• Maintain a consistent publishing cadence across articles, LinkedIn, newsletters, and regulatory alerts
• Ensure marketing content drives qualified prospects to service pages, consultation requests, and inquiry forms
• Track which content, campaigns, and search terms generate the highest-quality opportunities
• Deliver a monthly KPI scorecard covering reviews, search rankings, AI-search citations, website traffic, engagement, and pipeline impact

Requirements:

• 5+ years of experience in marketing, content, or communications, ideally with exposure to B2B professional services, financial services, or a similarly regulated industry
• Strong writing skills and comfort turning technical subject matter (tax, incentives, compliance) into clear, credible content for a non-technical business audience
• Working knowledge of SEO fundamentals and genuine curiosity about GEO/AIO (how AI search platforms surface and cite content) — you don't need to be the technical SEO expert, but you need to be able to brief and manage one
• Experience managing external contractors or vendors and keeping multiple workstreams moving without close supervision
• Comfort using AI tools (writing, editing, light web development, research) as part of your daily workflow
• Based in Puerto Rico, with an understanding of — or strong interest in learning — the island's tax incentives and economic development landscape
• Highly organized, detail-oriented, and comfortable owning a KPI scorecard and reporting results to firm leadership