Sr. Product Marketing Manager, Advanced Hosting

Newfold Digital is a company dedicated to empowering small businesses to succeed online through their platform Bluehost. They are seeking a Senior Product Marketing Manager to lead the go-to-market strategy and growth of advanced hosting solutions, focusing on high-value products and sophisticated customers. This role involves cross-functional collaboration to translate technical capabilities into compelling value propositions that drive adoption and revenue.

Responsibilities:

• Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud)
• Translate technical features (performance, scalability, security) into clear customer value
• Develop differentiated messaging against key competitors
• Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes
• Define target segments (developers, agencies, SMBs scaling online) and use cases
• Partner with Growth and Demand Gen teams to bring campaigns to life
• Drive upgrade and expansion strategy from shared hosting to advanced solutions
• Optimize conversion across the funnel (site, landing pages, in-product upsell)
• Partner with Sales to support high-value deals and improve win rates
• Develop high-impact content (landing pages, product pages, comparison pages, sales decks)
• Equip Sales and Support teams with clear messaging and objection handling
• Create competitive battlecards and product narratives
• Conduct market, customer, and competitive research to inform strategy
• Gather insights from usage data, customer feedback, and win/loss analysis
• Influence product roadmap based on market needs
• Partner closely with Product, Engineering, Sales, and Customer Success
• Align pricing, packaging, and promotional strategy across teams
• Act as the voice of the customer within the organization

Requirements:

• 6–10+ years in product marketing, growth marketing, or related roles
• Experience with SaaS, hosting, cloud, or technical products
• Strong ability to translate technical concepts into customer-friendly messaging
• Experience driving product adoption, upgrades, or revenue growth
• Analytical mindset with experience using data to inform decisions
• Strong cross-functional collaboration and stakeholder management skills
• Experience marketing VPS, cloud infrastructure, or developer-focused products
• Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms)
• Exposure to pricing and packaging strategy