Sr. Lifecycle Marketing Manager

Pilot.com is a company that modernizes back office operations for small businesses by providing dedicated finance experts and custom software solutions. They are seeking a Senior Lifecycle Marketing Manager who will be responsible for managing lifecycle-influenced pipeline, driving expansion revenue, and improving conversion efficiency across the customer journey.

Responsibilities:

• You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion
• Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers
• From trial activation and onboarding through early retention—activation rate and early churn are your metrics
• You also own Lead → SQL conversion through lifecycle personalization and segmentation
• Structured tests with documented hypotheses and results
• Identify and use AI-powered tools to automatically detect friction points and hidden customer segments
• Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile
• In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions

Requirements:

• 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment
• Significant experience in Marketo. You build programs from scratch, not from templates
• A track record of owning pipeline or revenue metrics
• Proven track record of designing and executing successful lifecycle programs across multiple customer segments
• A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward
• Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
• Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
• Working knowledge of Salesforce data models
• Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
• Comfortable navigating a fast-paced, startup environment
• MAP certification (MCE or equivalent)
• B2B SaaS background, fintech or accounting-adjacent is a bonus