Key skills
SEO strategiesAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)ChatGPTGeminiPerplexityTechnical SEOData analysisUser intent understandingGoogle Drive appsExcelLookerTableauGoogle AnalyticsNLPVector searchRAGSQLMotivated self-starterAIAnalyticsSaaSCommunication
About this role
Stripe is a financial infrastructure platform for businesses, and they are seeking an AEO & GEO Marketing Manager to lead the channel. This role involves growing new user acquisition through various platforms and optimizing AI capabilities to enhance SEO and AEO performance.
Responsibilities:
- AEO performance: grow the AEO channel
- Agent experience: optimize Stripe.com so AI agents can efficiently access and take action on behalf of users
- AI-efficiency: spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and AEO programs
- Performance reporting: deliver regular reports and updates on AEO performance to track progress and identify opportunities
Requirements:
- 5 years of proven experience creating and executing SEO strategies, with full-time focus on AEO and GEO in recent years
- Strong understanding and curiosity of traditional search and answer engines, including ChatGPT, Gemini, and Perplexity
- Strong technical expertise in making websites SEO and AEO-friendly
- Proven ability to translate data into insights and decisions that drive measurable growth
- Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users
- Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency
- Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders
- High attention to craft and detail, ensuring precision in all tasks
- Excellent presentation and communication skills (written and verbal)
- Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software
- Professional proficiency in English
- Proficiency in NLP, vector search, and RAG
- In-house, B2B SEO/AEO experience
- B2B SaaS experience
- Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech
- SQL experience and ability to gather data
- Bachelor's degree or 4 years relevant experience