Alteryx is an AI-ready data and analytics company that helps organizations operationalize intelligence across every cloud data ecosystem. They are seeking a highly motivated Data Ecosystem Product Marketing Manager to support the go-to-market strategy for Alteryx’s Cloud Data Platform, focusing on messaging, partner enablement, and campaigns.
Responsibilities:
- Support Ecosystem GTM Execution - Help execute the go-to-market strategy for Alteryx’s Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets
- Own IT Buyer GTM — Act as the primary owner of the IT buyer persona, translating messaging and positioning into campaigns, sales plays, and field-facing assets
- Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for ecosystem use cases, ensuring consistency across marketing, sales, and partner channels
- Drive Partner Marketing Initiatives - Collaborate with the Partner organization to support co-marketing efforts with Snowflake, Databricks, Google Cloud, and other ecosystem partners, including joint campaigns, content, and events
- Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the cloud data ecosystem
- Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for CDP-related solutions
- Create Scalable Content & Assets - Develop reusable assets that translate ecosystem value into clear, customer-relevant use cases, helping scale impact beyond one-off engagements
- Contribute Market & Competitive Insights - Stay informed on cloud data platform trends and competitive positioning, contributing insights that help refine messaging and inform GTM execution
- Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution
Requirements:
- 5–8 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (data, analytics, AI, or cloud platforms preferred)
- Familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure)
- Experience supporting product launches, campaigns, or GTM programs
- Strong storytelling skills — able to translate technical concepts into clear, customer-focused messaging
- Ability to work cross-functionally and manage multiple stakeholders
- Comfortable operating in a fast-paced, evolving environment
- Strong execution mindset with attention to detail and quality
- Curiosity and interest in AI, data platforms, and modern analytics architectures
- BA/BS degree required; advanced degree (MBA or similar) a plus
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings