Key skills
Lifecycle MarketingMarketoPipeline ManagementCustomer SegmentationPropensity Modeling InterpretationSalesforce Data ModelsEmail DeliverabilitySPFDKIMCAN-SPAM ComplianceCCPA ComplianceSQLAIGenerative AISaaSSalesforceCustomer SuccessAccount ManagementSales
About this role
Pilot.com is a company that modernizes back office operations for small businesses by providing dedicated finance experts and custom software solutions. They are seeking a Senior Lifecycle Marketing Manager who will be responsible for managing lifecycle-influenced pipeline, driving expansion revenue, and improving conversion efficiency across the customer journey.
Responsibilities:
- You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversion
- Working with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiers
- From trial activation and onboarding through early retention—activation rate and early churn are your metrics
- You also own Lead → SQL conversion through lifecycle personalization and segmentation
- Structured tests with documented hypotheses and results
- Identify and use AI-powered tools to automatically detect friction points and hidden customer segments
- Employ generative AI and dynamic content blocks to tailor messaging and educational assets per customer profile
- In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutions
Requirements:
- 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environment
- Significant experience in Marketo. You build programs from scratch, not from templates
- A track record of owning pipeline or revenue metrics
- Proven track record of designing and executing successful lifecycle programs across multiple customer segments
- A structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forward
- Skilled at analyzing customer data with the ability to translate cohort and funnel data into program decisions
- Hands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)
- Working knowledge of Salesforce data models
- Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
- Comfortable navigating a fast-paced, startup environment
- MAP certification (MCE or equivalent)
- B2B SaaS background, fintech or accounting-adjacent is a bonus