Senior Product Marketing Manager (Partners & Portfolio)

Illustrative Mathematics is dedicated to creating a world where all learners know, use, and enjoy mathematics. As the Senior Product and Partner Marketing Manager, you will play a key role in shaping how IM’s products, services, and partner ecosystem are understood in the market, collaborating closely with teams to develop effective marketing strategies and messaging.

Responsibilities:

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products
• Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings
• Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners
• Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines
• Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions

Requirements:

• Minimum of 7 years of progressive experience in product marketing, go-to-market strategy, partner marketing, solutions marketing, integrated marketing, or related fields
• Demonstrated success building and executing GTM strategies, positioning frameworks, and launches for multi-tiered portfolios or complex partner ecosystems
• Strong cross-functional collaboration skills with the ability to influence and align stakeholders without direct authority
• Excellent communication and writing skills, including the ability to translate complex concepts into clear, compelling market-facing narratives
• Experience using campaign data, audience insights, market signals, and product usage data to refine positioning and marketing strategy
• Ability to work independently and manage multiple priorities with minimal supervision
• Must reside in and be legally authorized to work in the USA
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience
• Experience within K–12 education, EdTech, curriculum publishing, professional learning, or mission-driven nonprofit organizations
• Familiarity with marketing to school district leaders, state agencies, and educational foundations
• Experience working in a fully remote environment
• Proficiency with cloud-based collaboration tools such as Google Workspace, Asana, Notion, Slack, and Zoom