Associate Software Product Marketing Manager

IDEXX is an innovation leader in the healthcare industry, and they are seeking an Associate Software Product Marketing Manager to drive sales enablement and customer adoption for their veterinary software. The role involves collaborating with sales teams to develop strategies, create marketing content, and oversee sales training efforts to enhance customer engagement and satisfaction.

Responsibilities:

• Work closely with sales leadership and sales training teams to develop, execute, and optimize our sales enablement strategy, leveraging sales insights to inform demo tools, enablement content, product messaging, customer facing materials, and training content
• Responsible for collecting and packaging sales insights from prospects and existing customers to inform product messaging, marketing strategy, and product strategy
• Support our sales and sales training channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, competitive decks etc.), providing insight & direction on what customers’ needs are and where we sit in the competitive landscape
• Monitor, document, and report on competitive intelligence gathered from sales resources, closing the loop between the field, product marketing, and the product team
• Plan & launch new products, crafting clear & measurable GTM strategy, goals, and KPI’s
• Support the creation of customer acquisition and user engagement programs that drive customer satisfaction, loyalty and ultimately advocacy for IDEXX and its veterinary software solutions
• Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs
• Support all Vello product marketing activities including continued messaging and positioning, sales enablement, campaign creation, content development, and general GTM planning and execution

Requirements:

• 5+ years of strong mix of both commercial and product marketing experience
• Commercial experience (Marketing/Customer Service/Sales) is required
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders
• Highly organized approach to project planning and tracking to ensure all key deliverables and milestones are met
• Appetite for fast-moving collaborative environment
• A willingness to roll up your sleeves and switch between strategy and tactical execution
• Self-starter with ability to manage a variety of large programs and deliverables at once
• Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable
• Product Marketing experience is preferred
• Preference is to operate within East Coast time zone