Field Marketing Manager

CSL Plasma operates one of the world’s largest and most sophisticated plasma donation networks, and they are seeking a Field Marketing Manager to bridge corporate marketing strategies with local market execution. The role involves developing localized marketing initiatives, fostering community engagement, and driving brand awareness and sales growth in assigned regions.

Responsibilities:

• Develops, executes and implements region-specific marketing strategies to increase brand awareness, lead generation, and sales pipeline growth. Tailor national campaigns to local markets, ensuring alignment with broader corporate marketing goals. Oversees timelines, communication and training of internal stakeholders and managing promotional life cycle
• Oversees the creation and distribution of applicable promotional materials, ensuring alignment with the overall business vision and industry best practices. Collaborates with operations team members to achieve goals, including ongoing assessment of budget as it relates to center liter production, donor repeatability, donor acceptance/rejection, conversion rates, cost structures, promotional campaigns and other identifiable metrics
• Crafting promotions that incentivize repeat donations, foster long-term donor loyalty, and drive sustained engagement with the Plasma Centers. The goal is to ensure donors return consistently while strengthening their connection to the brand
• Drive local lead-generation efforts by partnering with broader marketing team to identify target audiences, create region-specific content, and leverage events, direct mail, and digital marketing to capture qualified leads
• Manage and track the budget for field marketing initiatives. Ensure cost-effective use of resources while achieving desired marketing outcomes
• Measure and report on the effectiveness of field marketing campaigns. Analyze results and provide insights for continuous improvement. Development of program success metrics, evaluation criteria, feedback mechanisms and Return on Investment analysis
• Coordinates center activities with public relations, community relations and corporate communications functions within company. Utilizes marketing assets including new donor recruitment resources, lapse donor recruitment resources, donor repeatability, donor loyalty and customer service materials
• Support various other marketing projects and job-related duties as assigned, included but not limited to retail marketing activities, in-center marketing materials audit and update as required

Requirements:

• High School Diploma required
• BA degree in business, marketing or related field or equivalent combination of relevant work experience and education required
• Minimum 4 years field marketing experience
• Minimum 4 years management experience, including managing employees required
• Excellent critical reasoning, decision-making and problem solving skills to analyze situations, determine risks, find solutions to prevent future issues and resolve recurring defects
• Strong organizational skills and attention to details to handle multiple tasks, short deadlines, frequent interruptions and shifting priorities in support of changing company objectives
• Strong leadership, training, written and verbal communication and interpersonal and presentation skills to drive results
• Understand regulatory standards, various local, state and federal laws that apply to the business and where to find information on standards and interpretations
• Proven skills in budgeting and financial management
• Intermediate to strong working knowledge of Microsoft Office Products
• Ability to make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit
• Ability to compose materials such as detailed reports, work-related manuals, publications to limited scope or impact, etc. and/or to make presentations outside the immediate work area
• Overnight travel required up to 60% of the time
• Fast paced environment with frequent interruptions
• Experience managing multi-site locations preferred
• Progressively more responsible positions in a complex organization and experience working in a regulated environment preferred
• Experience planning, organizing, securing and managing project resources preferred
• Proficient at providing assistance and directing managers to identify and resolve problems preferred