Principal Partner Marketing Manager

Smartsheet is a company that has been empowering teams for over 20 years with innovative work management solutions. They are seeking a Principal Partner Marketing Manager to lead co-marketing programs with strategic technology and channel partners, influencing partner marketing strategy and managing the marketing relationship with high-priority partners.

Responsibilities:

• Own the co-marketing strategy and execution roadmap for a portfolio of strategic technology and channel partners, ensuring alignment to Smartsheet's FY27 Field Marketing transformation priorities and demand generation framework
• Design and govern integrated partner marketing programs across multiple channels including events, digital, content syndication, demand generation with clear pipeline and ROI objectives
• Establish scalable operating models, playbooks, and execution frameworks for partner marketing that can be adopted across the function
• Develop and manage the partner marketing events strategy, including third-party event sponsorships, partner-led field events, and co-branded virtual programs
• Own partner-sourced and partner-influenced pipeline targets across assigned partner portfolio; build reporting cadences and dashboards to track performance
• Apply independent judgment to evaluate and optimize program mix; make data-driven investment decisions and present recommendations to senior leadership
• Develop and execute company policies and operational objectives for partner marketing that may have function-wide effect
• Drive alignment between partner marketing activity and broader demand generation programs, ensuring integrated coverage through the buyer journey
• Operate as the primary partner marketing manager for AMS to marketing leaders; navigate complex negotiations and preserve strategic partnerships while driving Smartsheet's agenda
• Interact regularly with marketing management on matters spanning multiple functional areas; apply persuasion and subject matter expertise to align stakeholders on departmental outcomes
• Collaborate closely with regional Field Marketing leaders, Demand Generation, PMM, and Partner Sales to develop joint go-to-market plans and integrated campaign strategies
• Serve as an internal subject matter expert on partner marketing; recognized across the function for depth of knowledge and strategic counsel
• Own and manage the AMS partner marketing budget for assigned programs; develop and modify cost plans with accountability for financial outcomes
• Other duties as assigned

Requirements:

• 10+ years of B2B marketing experience, with substantial tenure in partner, channel, alliance, or ecosystem marketing at a senior level
• Demonstrated ability to design and lead complex, multi-channel co-marketing programs that deliver measurable pipeline impact at scale
• Deep knowledge of the technology partner ecosystem — hands-on experience marketing with or through hyperscalers (Google, Microsoft, AWS) and/or AI/data platform partners strongly preferred
• Strong strategic thinking and conceptual problem-solving skills; comfortable navigating ambiguous situations and developing solutions where there is no established playbook
• Proven ability to persuade, influence, and build alignment across diverse stakeholders — including senior partner executives and internal leadership
• Budget ownership experience with accountability for ROI; strong analytical skills and ability to connect program activity to revenue outcomes
• Deep familiarity with demand generation, ABM, and field marketing principles; experience operating in close partnership with sales
• Exceptional communication skills — able to distill complex programs into clear narratives for senior leadership audiences
• Legally eligible to work in the U.S. on an ongoing basis