Senior Product Marketing Manager

Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. As the Senior Product Marketing Manager, you will own positioning, messaging, launches, and enablement for Fairmarkit's autonomous sourcing platform and supplier marketplace.

Responsibilities:

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

Requirements:

• 7+ years of B2B product marketing experience, including meaningful ownership of enterprise SaaS and/or AI products
• Demonstrated success building or inheriting a PMM function with outsized results. Clearer positioning. Better adoption. Higher sales confidence
• Strong storytelling instincts: you translate complex AI capabilities into crisp, outcome-focused narratives that land with stakeholders
• Compelling communicator: you present with confidence, build executive-ready decks, and know how to land a point in a room full of skeptics
• AI-native by default: you already use LLMs, automation, and AI tools as core parts of your workflow — for research, drafting, segmentation, competitive analysis, and more
• Proven track record enabling Sales and Customer Success with content, training, and deal support in a high-velocity or enterprise sales motion
• Analytical mindset with comfort using data to size opportunities, segment audiences, and measure GTM performance across CRM, marketing automation, and product analytics
• Operationally sharp: you simplify complex workstreams, keep cross-functional projects on track, and hold teams accountable without friction
• Compelling communicator: you write with clarity, present with confidence, and know how to land a narrative in a room full of skeptics
• experience in procurement, supply chain, or financial operations
• If you've marketed to CPOs and sourcing leaders, or know tools like SAP Ariba, Coupa, or Workday Sourcing, you'll hit the ground running