Email Marketing Manager

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. The Email Marketing Manager will own the outbound email engine for the SDR team, focusing on creating effective email campaigns and optimizing performance through data analysis and collaboration.

Responsibilities:

• Own the outbound email engine for our 20+ person SDR team
• Build sequences that book meetings, A/B test relentlessly, and work shoulder-to-shoulder with SDRs, AEs, and demand gen to translate what's working in live conversations into scalable email and content assets
• Design and execute 'warmbound' and cold outbound workflows using orchestration tools
• Synchronize outbound 'waves' with broader marketing motions, including product launches, webinars, and real-time industry trends
• Map sequences to specific buying triggers and intent signals to increase relevance and conversion
• Master multivariate testing across subject lines, CTAs, and cadences to isolate high-performing variables
• Build and maintain comprehensive dashboards tracking KPIs from open rates through to 'meeting-held' and pipeline velocity
• Translate raw performance data into 'next bet' strategic recommendations for leadership
• Map specific pain points and competitive landscapes to tailored messaging
• Translate live SDR call feedback into scalable high-conversion assets
• Move beyond 'spray and pray' to high-relevance segmentation based on firmographics and technographics
• Manage sender reputation, inbox warmup, and global privacy regulations (GDPR, CAN-SPAM)
• Collaborate with operations teams to engineer clean lead handoffs and seamless CRM transitions between SDRs and AEs
• Leverage LLMs and AI tooling to scale personalized outreach while maintaining a distinct, human-centric brand voice
• Partner with large SDR teams to provide the tools, copy, and insights needed for outbound success
• Develop long-term 'hand-off' and 'circle-back' strategies for prospects who are not yet ready to buy

Requirements:

• Proven track record leading outbound at a B2B SaaS company
• You've owned sequences for an SDR team and have the metrics to prove they worked
• You know how to generate qualified pipeline without leaning on paid
• You write outbound that doesn't sound like outbound. Short, specific, human
• You measure what works, what doesn't, and optimize accordingly
• Comfortable in HubSpot, outbound platforms, and analytics tools
• You run real experiments, not directional ones
• You know how to structure A/B tests that produce decisions
• You've sat next to SDRs and AEs, listened to calls, and turned conversations into copy
• You don't build in a vacuum
• Fast-paced, ambiguity-tolerant, detail-oriented
• Comfortable pivoting when the data tells you to
• Eager to learn, experiment, and continuously improve
• Experience marketing into multifamily, real estate, or proptech
• Familiarity with signal-based outbound and 'warmbound' approaches, and implementing those alongside cold outbound
• Hands-on with AI-native outbound tooling (Clay, Smartlead, Instantly, n8n, Claude, ChatGPT, etc.)
• Email deliverability expertise: DMARC, DKIM, SPF, warmup strategy, ESP migrations