Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.

Minimum of 7 years of progressive experience in product marketing, go-to-market strategy, partner marketing, solutions marketing, integrated marketing, or related fields.
Demonstrated success building and executing GTM strategies, positioning frameworks, and launches for multi-tiered portfolios or complex partner ecosystems.
Strong cross-functional collaboration skills with the ability to influence and align stakeholders without direct authority.
Excellent communication and writing skills, including the ability to translate complex concepts into clear, compelling market-facing narratives.
Experience using campaign data, audience insights, market signals, and product usage data to refine positioning and marketing strategy.
Ability to work independently and manage multiple priorities with minimal supervision.
Must reside in and be legally authorized to work in the USA.

Fully remote work environment.
Flexible work schedules within our Monday-Friday work week.
Flexible paid time off.
Closed for 10 company-recognized holidays, plus Winter Break.
Competitive compensation and benefits package.
Three medical insurance plans to choose from, plus dental and vision plans.
Employer-paid Life & AD&D Insurance, and Voluntary Life & AD&D.
Employer-paid short-term and long-term disability insurance.
Voluntary accident, critical illness, and hospital indemnity insurance plans are available.
403(b) retirement plan with a matching employer contribution after 90 days of employment.
Allowances for internet, phone, wellness, and professional development expenses.

Senior Product Marketing Manager – Partners, Portfolio

Key skills