Product Marketing Manager, User Growth

Alteryx is a leading company in transforming how work gets done through data, automation, and AI. The Senior Product Marketing Manager for User Growth will own the end-to-end marketing motion that brings new users into the Alteryx ecosystem and ensures their growth, crafting compelling messaging and programs to enhance user experience.

Responsibilities:

• Own the positioning and messaging strategy for trial and new user acquisition, ensuring first impressions of Alteryx are compelling, clear, and outcome-focused
• Partner with Demand Generation and Product to shape the trial onboarding experience—from signup through first value—reducing friction and accelerating activation
• Develop and maintain messaging frameworks for Ask Alteryx new user onboarding flows, ensuring in-product prompts, tooltips, and guidance content reflect the most effective paths to value
• Work cross-functionally with Product, Sales, and Customer Success to identify the highest-impact moments in the new user journey and build marketing programs that capitalize on them
• Conduct competitive research and user interviews to continuously sharpen trial messaging and positioning against key alternatives in the market
• Design and execute onboarding programs that build reproducible skills and habits in new users, moving them from initial exploration to confident, recurring use of the Alteryx platform
• Partner with Education, Product, and Community teams to develop scalable learning paths, guided workflows, and skill-building content that reduce time-to-proficiency
• Create and maintain onboarding content assets—including video walkthroughs, quick-start guides, in-product messaging, and use-case libraries—tailored to key user personas and verticals
• Define and monitor onboarding success metrics (activation rates, skill milestone completion, early engagement) and use data to iterate and improve the user journey
• Develop a framework for identifying “aha moments” across Alteryx workflows and embed these into onboarding campaigns to drive early habit formation
• Build and execute expansion marketing programs that move users from core Alteryx workflows into adjacent capabilities—including Ask Alteryx, Auto Insights, App Builder, and cloud-based solutions
• Develop persona-specific messaging and content that shows users the natural next step in their Alteryx journey, removing discovery barriers and communicating clear value for expanded usage
• Partner with Product Marketing peers, Product Management, and Customer Success to coordinate cross-product adoption campaigns and in-product nudges that guide users toward broader platform engagement
• Track feature adoption and engagement data across user cohorts to identify expansion opportunities and prioritize high-impact messaging interventions
• Develop case studies, customer stories, and social proof assets that showcase real-world user growth journeys and inspire peers to expand their Alteryx usage
• Serve as the voice of the user in cross-functional planning sessions, advocating for user-centric design in onboarding flows, product UX, and lifecycle communications
• Partner with the Customer Marketing, Community, and Events teams to amplify user growth stories and create opportunities for peer learning and inspiration
• Enable internal stakeholders—including Sales, SDRs, and Customer Success—with the messaging, tools, and data needed to support new user activation and expansion conversations
• Contribute to regular reporting on user growth KPIs, presenting insights and recommendations to marketing and product leadership

Requirements:

• 6+ years of product marketing, lifecycle marketing, or growth marketing experience in a B2B SaaS environment, with a demonstrated focus on user acquisition, onboarding, or adoption
• Proven ability to develop messaging and positioning for technical products targeted at analyst, data, or business intelligence personas
• Experience designing and executing onboarding programs or in-product marketing initiatives, ideally with measurable impact on activation or adoption metrics
• Strong analytical mindset—comfortable working with product analytics tools (e.g., Pendo, Amplitude, Mixpanel) to identify trends, test hypotheses, and measure campaign effectiveness
• Excellent written and verbal communication skills; ability to distill complex product capabilities into clear, compelling narratives for a range of audiences
• Experience working cross-functionally with Product, Customer Success, Education, and Demand Generation teams
• Familiarity with data analytics, automation, or AI platforms is a strong plus; hands-on experience with Alteryx is highly desirable
• Self-starter who thrives in fast-moving environments and can manage multiple priorities with a high degree of independence