Senior Partner Marketing Manager

G2 is the world's largest and most trusted software marketplace, and they are seeking a Senior Partner Marketing Manager to enhance their partner ecosystem. This role involves creating content, messaging, and co-marketing programs that deliver value to both partners and customers, while collaborating with various teams to drive marketing initiatives.

Responsibilities:

• Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support
• Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits
• Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out
• Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM
• Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs
• Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot
• Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated
• Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences
• Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders
• Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content
• Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date
• Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement
• Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification
• Track launch performance, share results with key stakeholders, and apply learnings to future launches
• Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs
• Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs
• Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments
• Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination

Requirements:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field
• Experience: 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces
• Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials
• Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed
• Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar)
• Experience developing co-marketing materials and collaborating with external partner marketing teams
• Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences
• A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction
• At least 5 years in product marketing, partner marketing, customer-facing sales/success roles or related fields, with experience in technology, SaaS, or marketplaces