Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

5-7 years proven experience in B2B field or partner marketing
Demonstrated ability to build effective working relationships with sales leaders and sales team members
Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
Bachelors degree in Marketing, Business, English or Communications

Equity for all employees
Flexible time off and paid volunteer days
401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave

Field Marketing Manager

Key skills