Program Marketing Manager

Role Overview

• As a Program Marketing Manager, you are the primary marketing point of contact for your scope, playing a key role in implementing the marketing strategy in France, aligned with Group objectives.
• Define and drive the marketing strategy.
• Adapt and tailor the marketing & communication strategy according to France market priorities and Group goals.
• Define Go-To-Market actions in collaboration with Product Marketing, Sales and CSM teams.
• Ensure alignment of actions with product positioning and the overall strategic vision.
• Design and manage multichannel campaigns (digital, events, social media, content…).
• Build and optimize marketing funnels by analyzing performance at each stage.
• Develop tailored journeys for different customer segments in coordination with internal teams.
• Implement nurturing programs aligned with the sales cycle.
• Contribute to the creation of high-value content (white papers, customer case studies, webinars…).
• Participate in the deployment of upsell and cross-sell campaigns with Sales, CSM and Product teams.
• Act as the marketing entry point for Sales, Product and CSM teams within your scope.
• Coordinate actions with marketing and communications teams to ensure smooth and effective execution.
• Structure briefs, track activities and ensure deadlines and objectives are met.
• Collaborate with other Program Marketing Managers to harmonize practices and share best approaches.
• Define and monitor marketing KPIs (MQL, SQL, engagement, campaign performance, funnel…).
• Analyze results and provide actionable recommendations to improve business impact.
• Deliver regular reporting to stakeholders.
• Participate in transformation projects (processes, tools, organization) to build more scalable marketing.
• Contribute to the adoption of new practices, methods and tools across the Group.

Requirements

• You have strong experience in marketing and communications, ideally in a B2B, tech or SaaS environment.
• You have led multichannel marketing strategies with a strong performance orientation (funnels, conversion, lead generation).
• You are proficient with marketing tools (automation, CRM, analytics) and use data to optimize your activities.
• You are comfortable working in cross-functional environments and can effectively coordinate Sales, Product, CSM and Marketing teams.
• You are recognized for your organizational skills, ability to manage multiple topics concurrently and to drive complex projects forward.
• You are fluent in English and comfortable in an international context.

Tech Stack

• SQL
• Go

Benefits

• Holiday bonus
• Swile meal card
• Health insurance & employee provident plan (100% covered)
• Access to Coline.care, a platform dedicated to workplace health and wellbeing