Zscaler is an AI-forward enterprise focused on securing the digital transformation of its customers. They are seeking a Senior Partner Marketing Programs Manager to own and manage partner campaigns, drive global marketing initiatives, and utilize data-driven insights to optimize campaign effectiveness.
Responsibilities:
- Owning the Partner Demand Center and virtual partner marketing manager model to increase partner adoption, improve campaign throughput, and deliver a consistent partner experience
- Leading the strategy and development of global partner marketing programs that drive pipeline growth across Zscaler’s partner ecosystem, with an increased focus on the commercial space
- Building and enabling repeatable campaign plays, toolkits, and activation strategies that help regional teams execute effective partner programs at scale
- Partnering cross-functionally with regional partner marketing, field marketing, campaign leadership, and marketing operations to launch scalable campaigns and support theatre-level demand generation efforts
- Defining performance metrics, overseeing reporting and governance, and using data-driven insights to optimize campaign effectiveness, attribution, and overall marketing impact
Requirements:
- Proven experience leading partner marketing or demand generation programs with/through partners that drive pipeline growth
- Ability to develop, execute, and scale integrated marketing campaigns and partner programs end to end
- Strong project management and cross-functional leadership skills, with the ability to coordinate across campaign, regional, field, and operations teams
- Strong communication and partnership-building skills to work effectively with internal stakeholders and external partners
- Data-driven mindset with experience defining campaign metrics, analyzing performance, and optimizing programs through reporting, attribution, and governance
- Experience supporting global, multi-region partner marketing motions and enabling field execution across regional teams
- Experience building or scaling partner marketing infrastructure, such as Zift/Unifyr, and virtual partner marketing model
- Experience using SFDC and Tableau for reporting and measurement