About this role

Serve as the global category authority for Snack Bars and Mindful Snacking
Define the long-term Category Vision and 3-year Strategic Plan (SP)
Lead the development of clear, actionable “How to Win” playbooks to enable BU excellence execution of our aligned priorities
Partner with BUs and Global Brands to strengthen BU plans and share best practices
Monitor performance against the strategic roadmap and recommend corrective actions as needed

Senior leadership experience (10+ years) in category strategy, category marketing, brand strategy, or portfolio management within FMCG or adjacent industries.
BA required (MBA strongly preferred)
Highly analytical, motivated, decisive thought leader with excellent managerial skills
Strong strategic mindset with the ability to think broadly, refine questions, translate vision into practical, executable plans
Proven ability to lead complex, cross-functional agendas (Marketing, R&D, Strategy, Corporate Development).
Outstanding written, oral, and presentation-based communication skills that enable the candidate to educate and influence management and senior leaders

Senior Director, Brand & Portfolio Management, Marketing

Key skills