Performance Marketing Lead

Bolder Apps is a product development studio that partners with US-based startups and established companies to build and scale innovative digital products. The Performance Marketing Lead will own paid acquisition end-to-end, managing channels, writing copy, and building landing pages while utilizing AI agents for operational tasks.

Responsibilities:

• Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI
• Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders
• Build and run landing page tests to improve conversion on paid traffic
• Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data
• Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate
• Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it
• Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship

Requirements:

• Paid acquisition track record. 3+ years running paid for B2B services, agencies, or high-ticket SaaS. Bring the dashboards, the before/after screenshots, and the actual numbers — spend, leads, revenue, time period. Assertions without evidence don't move the conversation forward
• Budget discipline. You've managed five- and six-figure annual ad budgets and spent like it was your own money. You know the difference between a test worth running and a budget burn
• Attribution skepticism. You distrust attribution data before you trust it. You understand the gaps in last-click, the limits of GA4, and why a 'good' ROAS number sometimes lies. You don't optimize for what's easy to measure
• HubSpot and reporting fluency. You can build the pipeline report yourself. HubSpot, GA4, ad platform dashboards — you pull the data, spot the problem, and come to the weekly review with a point of view, not a status update
• AI-native operator. You've built workflows around Claude, automation platforms, or similar tools — not as experiments, as daily infrastructure. Bid management, creative testing, reporting pipelines. You know which parts of the job the agent can own
• Hands-on. You write the ad copy. You build the landing page. You do not wait for a designer or a copywriter to unblock you
• Proactive communicator. Async, in writing, with numbers. When a channel is underperforming, you say so before the pipeline review — not during it