Senior Regional Manager, Strategic Marketing – APAC

Role Overview

• Define and drive regional business growth strategies, tailored to the diverse market maturity levels across Asia Pacific countries.
• Lead long-term portfolio planning and pipeline development in collaboration with global marketing and R&D.
• Identify high-opportunity market segments and create aggressive, localised strategies to capture share in Tier 1 cities and resource-limited rural areas.
• Navigate price-sensitive markets precisely by deploying value-based messaging, tiered product offerings, and economic impact tools.
• Develop cost-effective marketing models to reach underserved healthcare settings with limited clinical staffing and infrastructure.
• Champion innovative go-to-market approaches such as digital medical education, remote sales training, and public-private partnerships.
• Lead end-to-end new product launch planning, including customer segmentation, pricing, messaging, training, and competitive positioning.
• Ensure robust launch execution in high-priority markets like China, South Korea, Japan, and Southeast Asia, managing cross-functional coordination with sales, regulatory, and market access teams.
• Deliver deep competitive analysis, voice of customer research, and market trends reporting to shape strategic choices and counter competitor moves.
• Anticipate procurement, hospital tendering, and policy shifts that impact product uptake and proactively create mitigation strategies.
• Equip local commercial teams with high-impact sales tools, clinical messaging, and objection-handling assets.
• Lead dynamic regional training programs and embed marketing strategy at the field level through frequent in-market presence and joint customer visits.
• Work closely with regulatory and market access teams to accelerate approvals and secure favourable reimbursement, especially in restrictive or high-barrier markets.
• Contribute to health economics and outcomes research to support pricing and reimbursement negotiations.
• Build and maintain strong relationships with regional and local key opinion leaders (KOLs) to drive product endorsement, early adoption, and education.
• Partner with medical affairs on clinical evidence development, publications, and speaker programs.
• Act as a bridge between global strategy and region/local execution, translating high-level marketing direction into APAC-relevant programs.
• Influence country-level stakeholders and create alignment across complex, matrixed environments to ensure success.
• Perform other tasks as requested.

Requirements

• Bachelor’s degree in Biomedical Engineering, Marketing, Business, Life Sciences, or a related field; MBA preferred
• 10+ years of experience in regional sales and marketing within medical devices, diagnostics, or healthcare, with a minimum of 5 years of experience in Asia Pacific. Medical devices in Vascular and Emergency Medicine are preferred.
• Fluent in English, additional APAC language desirable
• Experience working in a matrix, multicultural environment
• Demonstrated successes with a solid understanding of regional healthcare dynamics
• Proven expertise in new product launches, market access, and commercial growth in complex regulatory and economic environments
• Strong ability to lead without authority, manage cross-functional teams, and influence stakeholders across borders

Benefits

• Deliver results by adopting a flexible, innovative, and compliant approach.
• Contribute to our collaborative, respectful, transparent, ethical, efficient, high achieving, and fun culture!
• Willing to travel up to 50% across the region