Director, Marketing

Role Overview

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
• Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
• Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way
• Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market.
• Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works.
• Lead marketing and PR for new venue openings from pre-launch through post-open momentum.
• Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming.
• Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR.
• Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments.
• Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team.
• Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing.
• Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities.
• Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

Requirements

• 8+ years of marketing experience, with expertise in brand marketing, field marketing, local marketing, brand partnerships, PR, openings, and/or related disciplines.
• Proven experience building marketing programs for physical locations, ideally across multiple units or markets.
• Strong experience managing launch campaigns, openings, events, activations, partnerships, or public relations initiatives.
• Excellent project management skills, with the ability to lead multiple workstreams and keep cross functional teams aligned.
• Strong communication and relationship-building skills, with the ability to work effectively with venue teams, executives, agency partners, media, and external collaborators.
• Strong creative instincts with the ability to identify ideas that will generate attention and local relevance.
• Analytical mindset with comfort measuring performance and using data to refine future programming.
• Prior experience in multi-unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is strongly preferred.
• Self-starter who is comfortable with ambiguity and finds joy in creating structure.
• Team first mentality with willingness to jump in wherever is needed.
• Positive attitude and someone who leads by example.