Product Marketing Manager

ODAIA is a company that delivers AI-powered commercial intelligence for life sciences, aiming to enhance care for providers and patients. They are seeking a Product Marketing Manager who will own the positioning and go-to-market execution for their Field Intelligence product, translating AI capabilities into compelling narratives and equipping the commercial team with necessary tools.

Responsibilities:

• Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
• Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”
• Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment
• Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative
• Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
• Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
• Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories
• Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
• Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline
• Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
• Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level
• Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current
• Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging

Requirements:

• 2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
• Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
• Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment
• Strong writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
• Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates
• Strong judgment and the ability to simplify complex ideas into clear, credible messaging
• Clear, concise communicator who values substance over buzzwords
• Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions
• Open to feedback, quick to iterate, and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment
• Self-starter who thrives in a lean, highly autonomous environment
• Hands-on experience leveraging AI tools and agentic workflows to accelerate content production
• Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
• Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments