Marketing Agency Business Development Manager

RedRover Sales & Marketing Strategy is a full-service B2B agency that guarantees marketing ROI. The Marketing Agency Business Development Manager will manage the sales process from lead capture through close and eventually build and lead a small revenue team beneath them.

Responsibilities:

• Speaking Event Ownership (End-to-End)
• Conferences & summits — you attend, present alongside the founder, work the room post-talk, capture every lead on-site and own the exhibit booth
• Small peer group sessions (10–25 CEOs each) — you do not attend these; the founder speaks solo. Your job is to own everything before and after, with the support of the sales coordinator:
• Pre-event communication with organizers and hosts
• Processing contact forms collected at the end of each session
• Sending the first follow-up to attendees -- and dropping them into our automated nurture campaign
• Lead Nurturing & Pipeline Development
• Persistent, strategic nurturing of slow-to-respond leads over weeks and months
• Runs exploratory calls independently for qualified prospects
• Captures as much discovery information as possible during the exploratory call — remaining items are collected via a follow-up checklist sent to the prospect afterward
• Manages all scheduling, calendar coordination, and CRM hygiene
• Proposal & Discovery Support
• Customizes the discovery call facilitation guide
• Takes first draft of every proposal — founder collaborates on content and delivers
• Attends all discovery calls alongside the founder
• Owns all post-proposal follow-up and deal coordination
• Team Leadership (Immediate + Future)
• Manages full-time Sales Coordinator from day one
• Hires and leads a Hunter (new channel development) in year two
• Integrates a Marketing Specialist (authority marketing) into the team (year one)

Requirements:

• 5-8 years in marketing strategy, B2B consulting, or agency-side business development
• Deep fluency in how mid-market B2B businesses grow through marketing
• Track record of winning business through marketing strategy expertise, not just relationship management
• Comfortable presenting to and building relationships with founders and CEOs
• Strong written communicator — you can draft a proposal that reflects genuine marketing strategy insight and offers clarity into complex subject matter
• Genuinely tech-savvy — fluent in CRM platforms, digital communication tools, and modern sales workflows and automation
• AI-proficient — you actively use AI tools to work faster and smarter
• B2B Marketing Strategy Experience
• 5+ years developing and presenting B2B marketing strategy — not executing tactics, but setting direction
• Marketing Agency or Consultancy Background
• 3+ years at a marketing agency or B2B consultancy — where you sold or supported the sale of strategic services, not just delivered them
• Selling to CEOs & Business Owners
• 3+ years of direct, consultative selling to CEOs, Presidents, or business owners
• Closing Six-Figure Contracts
• Personally closed or co-closed engagements of $100K+ — ideally in a services or consulting context, not product sales
• Long, Consultative Sales Cycles
• Comfortable managing sales cycles that can range over 6 months — patient, persistent, and strategic about keeping momentum without being pushy
• Tech Savvy & AI Proficient
• Actively uses AI tools in daily work — not experimenting, but genuinely integrated. Fluent in CRM platforms and modern sales and marketing tech stacks