Business Development Manager – VELYS Spine

Role Overview

• Lead and execute national VELYS Active Robotic Assistance capital sales strategies, including development and closure of large-scale, enterprise-level capital equipment opportunities across Canada.
• Drive strategies to shorten complex capital sales cycles through proactive stakeholder alignment, executive engagement, disciplined opportunity management, and early identification of procurement and funding pathways.
• Partner with Legal, HCC, Finance, Pricing, Contract Execution, Supply Chain, and Commercial Leadership teams to structure and execute complex commercial agreements aligned to the VELYS Active Robotic Assistance go-to-market strategy.
• Present and demonstrate the clinical, operational, and economic value proposition of the VELYS Active Robotic Assistance platform to surgeons, hospital leadership, procurement groups, executive decision-makers, and hospital foundation stakeholders.
• Identify and eliminate commercial, operational, and administrative barriers that delay capital purchasing decisions and implementation timelines.
• Develop capital selling best practices, capability-building initiatives, and commercial playbooks to improve execution consistency and deal velocity across the sales organization.
• Serve as the commercial lead for Spine capital deal requests, ensuring alignment with business objectives, compliance standards, and approval requirements.
• Collaborate closely with Marketing, Commercial Education, Commercial Strategy Managers and Professional Education teams to support surgeon engagement and platform adoption initiatives.
• Assess competitive market dynamics, customer purchasing behavior, and healthcare trends to strengthen commercial positioning and support strategic decision-making.
• Provide regular updates to senior leadership regarding pipeline progression, forecast accuracy, business risks, and strategic priorities.

Requirements

• Minimum of a university/bachelor’s degree or equivalent
• Minimum of 6 years of capital sales experience
• Proven skills in selling capital equipment with record of success as demonstrated by sales target achievement over a period of time
• Proven expertise navigating hospital procurement environments, capital committee structures, executive decision-making processes, and hospital foundation funding pathways
• Strong executive presence with the ability to influence C-suite stakeholders, surgeons, procurement leaders, foundation executives, and healthcare administrators
• Demonstrated ability to shorten complex healthcare capital sales cycles while maintaining strong commercial outcomes and customer alignment
• Extensive experience working with hospital foundations and philanthropic funding partners to support capital equipment acquisition and healthcare infrastructure investments
• Experience developing business cases, ROI analyses, and value-based selling strategies
• Must be proficient with standard computer applications, MS Office, etc.
• A valid driver’s license.
• Up to 60% domestic Canada travel may be required.

Benefits

• Inclusive work environment
• Professional development opportunities