Sr. Director, Performance Marketing (Remote)

CrowdStrike is a global leader in cybersecurity, dedicated to stopping breaches and redefining modern security with their advanced AI-native platform. They are seeking a Sr. Director of Performance Marketing to lead their paid digital programs, focusing on building a performance marketing system that drives investment decisions and enhances digital customer acquisition. This role involves owning the full performance marketing strategy and collaborating with various teams to optimize marketing efforts and measurement frameworks.

Responsibilities:

• Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence
• Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other
• Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns
• Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs
• Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level
• Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks
• Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles
• Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion
• Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes

Requirements:

• 15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi channel environment
• Demonstrated experience building or operating an incrementally measurement framework — geo holdout experiments, marketing mix modeling, or equivalent methodologies
• Deep fluency across paid search, paid social, and programmatic display — with the ability to move between strategic direction and technical detail as the situation requires
• A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics — and the ability to make that case persuasively to executive audiences
• Experience assessing and developing talent honestly — including the ability to reposition people thoughtfully and build accountability without losing the team
• Comfort operating in a two-speed organization — delivering results in the current quarter while building the measurement and decisioning infrastructure that will define the next three years
• Familiarity with enterprise analytics platforms and the ability to partner with data and engineering teams to build the measurement infrastructure the role requires
• Experience with Adobe Experience Cloud — Analytics, CJA, or Target
• Background in cybersecurity, enterprise SaaS, or other complex B2B buying environments
• Familiarity with marketing mix modeling platforms or incrementally testing infrastructure
• Experience building or scaling a performance marketing function through a period of significant organizational transformation