Product Marketing Manager, Growth

Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. They are seeking an experienced Growth Product Marketer to define and build compelling user journeys for self-serve customers, focusing on user education, product adoption, and cross-sell/upsell strategies.

Responsibilities:

• Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption
• Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time
• Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns
• Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action
• Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve
• Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content
• Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies

Requirements:

• 5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field
• At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions
• Demonstrated experience developing lifecycle or growth marketing programs — including email, in-product messaging, or onboarding flows — with measurable results
• Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives
• Strong writing skills with a portfolio of customer-facing content or campaigns
• Experience working with developer or startup audiences
• Familiarity with experimentation frameworks and growth metrics (activation rates, conversion funnels, retention)
• Experience with marketing automation platforms and growth tooling (email platforms, dashboard modules, A/B testing frameworks)
• Background in payments, fintech, or infrastructure platforms
• Experience managing global/localized campaigns across multiple markets