Founding Product Marketing Manager

Collectly is a fast-growing healthcare technology company transforming revenue cycle management through AI-driven automation. The Founding Product Marketing Manager will bridge the gap between product, customers, and market, owning the go-to-market strategy for product launches and creating compelling messaging.

Responsibilities:

• Develop positioning and messaging frameworks that clearly differentiate Collectly in the market
• Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement
• Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories
• Partner with Sales and Customer Success to amplify customer advocacy and expand adoption
• Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy
• Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement
• Analyze competitive landscape and market trends to refine Collectly's positioning

Requirements:

• 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment
• Background in healthcare, RCM, or EHR ecosystems
• Strong story telling ability - can translate technical features into clear, compelling customer benefits
• Experience building GTM launch plans and enablement assets that drive adoption
• Exceptional written and verbal communication skills
• Comfortable interviewing customers, building case studies, and creating advocacy programs
• Highly collaborative, able to work across Product, Sales, and Marketing
• Familiarity with sales enablement tools and platforms
• Alignment with Collectly's GTM Values: We are owners - we have humility and put the team first. We know our numbers - we are data-driven and understand how to impact our business internally and our customers' business externally. We are AI powered - we automate easy repetitive tasks and research so we can solve harder problems and have a greater impact. We are one with the Buffalo - we expect that there will be challenges along the way and, like the Buffalo, we confront these challenges head on by running INTO the storm
• Strong positioning and narrative development - can translate product into clear business value
• Deep understanding of B2B SaaS buying cycles and enterprise sales motion
• Ability to improve how deals are won through messaging and enablement
• Data-driven mindset with a focus on measurable GTM impact
• High-standards, strong ownership, and bias toward action
• Thrives in fast-paced, ambiguous environments
• Experience supporting enterprise or mid-market sales teams
• Familiarity with AI-driven or workflow automation products
• Track record of building customer proof (case studies, advocacy, references)