Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals
Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach
Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work
Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach
Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate
Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations
Partner with Paid Media so organic and paid social are aligned and amplify each other
Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team
Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team

4–6 years of social media experience, ideally at a B2B SaaS company
A clear perspective on what great organic social looks like — you have examples you're proud of and can explain the thinking behind them
Sharp LinkedIn instincts — you understand how the algorithm works, what gets business buyers to stop scrolling, and how to build a company presence that doesn't feel like a press release
Platform fluency across Instagram, TikTok, and YouTube — you understand what performs on each, how the algorithms differ, and you have a point of view on which platforms are worth our time and why
Data fluency — you pull your own numbers, interpret what they mean, and present them in a way that's useful to stakeholders
Proactive communication style — partners know what social is doing for their campaigns without having to ask
Strong copywriting skills — you make dry B2B topics interesting without being gimmicky
Design and video capabilities — you can shoot, edit, and produce short-form video and graphics, and know how to work within a brand system without needing hand-holding
A productivity-first approach to AI — you use it to move faster on the work behind the content (research, briefing, reporting), but your content needs to feel genuinely human
Experience building or managing executive content and influencer programs, including how to make both feel authentic
Proficiency in Sprout Social, Asana, Figma, and video editing tools is a plus.

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month
6 self care days
birthday PTO day
12 company paid holidays off per year.

Senior Social Media Manager

Key skills