Social Media & Influencer Marketing Manager

Peepers by PeeperSpecs is a family-run company dedicated to empowering customers through unique eyewear designs. They are seeking a Social Media & Influencer Marketing Manager to lead the strategy for their organic social media presence across various platforms and collaborate with cross-functional teams to align social initiatives with marketing goals.

Responsibilities:

• Own Peepers’ highlevel organic social media strategy, setting the vision, goals, and content pillars across Instagram, TikTok, Facebook, YouTube, and Pinterest
• Maintains standards for organic social content, ensuring every piece reflects Peepers’ brand identity and elevated visual style
• Owning overall look and feel of Peepers social feeds in partnership with the Digital Content Coordinator. The content mix of each feed reads as a cohesive, intentional aesthetic at a glance, not just a series of individual posts
• Build and maintain the monthly and quarterly organic content calendar, campaign briefs, and channelspecific content series, aligning social with the broader marketing calendar
• Own organic growth and engagement goals for each platform; track and report on performance against those goals, translating analytics into actionable strategy
• Monitor platform algorithm shifts, emerging trends, and competitive social activity, and translate learnings into strategy and content pillar updates
• Translate campaign and product priorities into clear creative briefs and a realistic content plan for the Digital Content Creator and any supporting creators
• Partner with the Digital Content Creator to ensure daytoday content execution stays aligned with strategy, brand voice, and the campaign calendar, without micromanaging execution
• Collaborate with crossfunctional teams (creative, ecommerce, product, customer service) to ensure social strategy supports broader business goals and campaigns
• Present organic social performance, strategy, and creative direction to leadership on a regular cadence
• Provide strategic input on paid social content where it overlaps with organic, partnering with the team responsible for paid media execution
• Monitor social listening tools and broader conversation (branded, unbranded, and competitor) to surface trends, sentiment shifts, and content opportunities that inform strategy and the content calendar
• Partner with the Brand Partnerships Lead to translate the marketing calendar into influencer and creator content briefs, defining what content, format, and messaging Peepers needs from each partner
• Provide strategic input on creator and influencer profile fit — audience, aesthetic, engagement quality, and brand alignment — to help the Brand Partnerships & Collaborations Manager source the right partners
• Review creator content concepts and deliverables for brand, aesthetic, and strategic alignment before they go live
• Identify content gaps in the organic calendar that influencer or creator partnerships could fill, and proactively flag those needs to the Brand Partnerships & Collaborations Manager
• Stay current on emerging creators, platform trends, and influencer marketing best practices in the eyewear, fashion, and lifestyle space, and bring fresh ideas to the partnership pipeline
• Support a smooth handoff of approved creator content into the organic content calendar and channel strategy

Requirements:

• 5+ years of experience in social media strategy or management for a consumer, fashion, lifestyle, or DTC brand, with a track record of growing organic channels
• Strong creative eye and deep understanding of visual and brand aesthetics; able to art direct content and give clear, specific creative feedback
• Proven experience building and managing content calendars, campaign briefs, and multi-platform social strategy
• Comfort with social analytics and reporting tools; able to translate data into clear strategic recommendations
• Excellent written and verbal communication skills; able to turn strategy into clear, actionable briefs for creative and partner teams
• Strong cross-functional collaboration skills; comfortable partnering with creative, ecommerce, product, and partnerships teams
• Highly organized and deadline-driven, with the ability to manage multiple channels, campaigns, and stakeholders at once
• Deep, current knowledge of Instagram, TikTok, YouTube, Facebook, and Pinterest — algorithms, formats, and audience behavior
• Experience briefing or collaborating with influencers, creators, or external content partners strongly preferred
• Bachelor's degree in Marketing, Communications, or a related field preferred (or equivalent experience)