Strategic and operational management of Paid Media campaigns
Define, plan and execute the overall acquisition strategy: Search (SEA/SEM), Paid Social, Programmatic
Build and optimize multichannel campaigns according to objectives (traffic, conversions, sales, ROAS)
Ensure operational quality: account structuring, weekly monitoring, bid management adjustments, A/B testing
Monitor key performance indicators (KPI / ROAS / CPA / CPC / CRO / sales / share of voice)
Create dashboards, reports and insights to derive actionable recommendations
Maintain active monitoring of trends: new Search (SEA/SEM) formats, AI & automation, and Meta/Google developments

Minimum 5 years of Paid Media experience
Advanced proficiency in Google Ads, Bing Ads, Meta Ads
Strong knowledge of multi-channel strategies: Search, Social, Display, Retail
Proficiency with GA4, Google Tag Manager, tracking & attribution
Strong analytical, interpretation and synthesis skills
Experience creating and maintaining dashboards (Looker Studio or equivalent)
Building media plans and participating in pre-sales
Comfortable with client interactions: clear communication, proactivity, and a strong ability to recommend solutions
Degree in digital marketing or equivalent
Bilingual in French and English

3 weeks paid vacation in the 1st year / 4 weeks in the 2nd year / 5 weeks from year 3
4.5-day workweek with the office closed Friday afternoons
Up to 9 weeks per year of remote work from abroad
Group insurance (prescription drug, dental) after 3 months
Numerous team events: potlucks, parties, snacks & beer, after-work happy hours
2 pet days per week to bring your pet to the office (or meet colleagues' pets)
One annual team offsite
Opportunity to become a Trainer at the La Fusée training center

Digital Media Strategist

Key skills