Senior Director, Public Program Growth Acceleration

Role Overview

• Develop and lead the North America Open Enrollment growth strategy aligned to revenue objectives, market expansion priorities, and enterprise commercial goals.
• Transform Open Enrollment from a programmatic offering into a strategic growth and opportunity generation engine.
• Establish a scalable commercial activation strategy that improves awareness, engagement, conversion, and long-term client value.
• Translate Market growth priorities into actionable go-to-market strategies, investment plans, and operational execution roadmaps.
• Serve as a strategic advisor to North America leadership on growth opportunities, funnel performance, market trends, and commercial activation priorities.
• Lead the development and execution of OE-to-enterprise conversion strategies that accelerate pipeline generation and enterprise opportunity creation.
• Partner closely with Marketing and Enterprise Sales leadership to optimize demand generation, account-based marketing (ABM), lead activation, and conversion effectiveness.
• Establish lead management frameworks, service-level agreements (SLAs), activation processes, and commercial operating rhythms to improve conversion and accountability.
• Identify high-intent prospect segments and implement targeted activation strategies, including OE participant engagement, abandoned cart recovery, nurture campaigns, partnerships, and event follow-up.
• Drive strategies that increase enterprise client engagement and improve long-term commercial relationship development.
• Own commercial performance visibility across the OE growth funnel, including registrations, lead conversion, opportunity creation, campaign effectiveness, and revenue contribution.
• Establish KPIs, dashboards, reporting frameworks, and governance mechanisms that support data-driven commercial decision-making.
• Analyze market, campaign, pipeline, and conversion data to identify growth opportunities, operational gaps, and investment priorities.
• Partner with Finance, Marketing, and Sales leadership to align growth investments and prioritize initiatives with the greatest commercial impact.
• Lead transformation of the OE operating model toward growth-focused execution, commercial accountability, and enterprise alignment.
• Drive cross-functional collaboration across Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to improve client experience and growth execution.
• Identify and implement process improvements, automation opportunities, and scalable systems that improve efficiency, speed, and conversion performance.
• Build operational alignment between OE strategy, enterprise sales priorities, and delivery capabilities.
• Lead the North America OE Partnerships strategy to expand market reach, client engagement, and revenue growth opportunities.
• Establish partnership objectives, success metrics, and activation strategies aligned to enterprise growth priorities.
• Evaluate emerging market opportunities, competitive trends, and industry shifts to inform strategic growth decisions.
• Support initiatives that strengthen Prosci’s brand visibility, market presence, and competitive positioning.
• Lead, coach, and develop high-performing growth-focused team members aligned to commercial priorities and organizational values.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.
• Build organizational capability in growth activation, pipeline development, and cross-functional commercial execution.

Requirements

• 12+ years of progressive commercial leadership experience across enterprise sales, growth strategy, revenue operations, demand generation, business development, or go-to-market leadership.
• Demonstrated success developing and executing growth strategies tied to measurable revenue and pipeline outcomes.
• Experience leading cross-functional growth transformation initiatives within complex, matrixed organizations.
• Strong understanding of enterprise funnel dynamics, lead conversion, account-based marketing, and commercial activation strategies.
• Experience partnering closely with Marketing, Sales, Operations, and Customer Success leaders to drive enterprise growth outcomes.
• Proven ability to establish KPIs, governance structures, operational cadences, and accountability frameworks.
• Strong executive communication, stakeholder management, and influencing skills.
• Experience leading and developing high-performing teams.
• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).